Back to Blog
Text Tools

Readability Scores Explained: How to Write for Every Audience

2025-09-22 5 min read

The Flesch-Kincaid score, Gunning Fog Index, and SMOG โ€” readability scores help you write for the right audience. Learn what they measure and how to improve yours.

Not all readers are the same. A legal brief, a children's book, and a technical manual should be written at very different reading levels. Readability scores give you an objective measure of how difficult your writing is โ€” and guide you toward the right level.

Flesch Reading Ease Score

Developed by Rudolf Flesch in 1948. Scores from 0 (very difficult) to 100 (very easy). Formula: 206.835 โˆ’ (1.015 ร— words per sentence) โˆ’ (84.6 ร— syllables per word)

  • 90โ€“100: Very easy (5th grade level, conversational)
  • 70โ€“80: Easy (7th grade, popular fiction)
  • 60โ€“70: Standard (8th-9th grade, plain English)
  • 50โ€“60: Fairly difficult (10th-12th grade)
  • 30โ€“50: Difficult (college level)
  • 0โ€“30: Very difficult (academic/technical)

Flesch-Kincaid Grade Level

Similar formula but outputs a US school grade level. Grade 8 = readable by an 8th grader. A score of 12 is a high school senior. US government plain language guidelines recommend grade 8 for public-facing content.

Gunning Fog Index

Estimates years of formal education required to understand text on first reading. Formula: 0.4 ร— (words/sentences + 100 ร— complex words/words). "Complex words" = words with 3+ syllables. Target under 12 for most writing.

Practical Tips to Improve Readability

  • Keep average sentence length under 20 words
  • Prefer short words over long ones (use instead of utilise)
  • Use active voice instead of passive
  • Break up paragraphs โ€” aim for 3โ€“4 sentences max
  • Use bullet points for lists instead of complex sentences

Analyse your writing readability with our Word Counter tool.

readability flesch writing content seo

More Articles