Readability Scores Explained: How to Write for Every Audience
The Flesch-Kincaid score, Gunning Fog Index, and SMOG โ readability scores help you write for the right audience. Learn what they measure and how to improve yours.
Not all readers are the same. A legal brief, a children's book, and a technical manual should be written at very different reading levels. Readability scores give you an objective measure of how difficult your writing is โ and guide you toward the right level.
Flesch Reading Ease Score
Developed by Rudolf Flesch in 1948. Scores from 0 (very difficult) to 100 (very easy). Formula: 206.835 โ (1.015 ร words per sentence) โ (84.6 ร syllables per word)
- 90โ100: Very easy (5th grade level, conversational)
- 70โ80: Easy (7th grade, popular fiction)
- 60โ70: Standard (8th-9th grade, plain English)
- 50โ60: Fairly difficult (10th-12th grade)
- 30โ50: Difficult (college level)
- 0โ30: Very difficult (academic/technical)
Flesch-Kincaid Grade Level
Similar formula but outputs a US school grade level. Grade 8 = readable by an 8th grader. A score of 12 is a high school senior. US government plain language guidelines recommend grade 8 for public-facing content.
Gunning Fog Index
Estimates years of formal education required to understand text on first reading. Formula: 0.4 ร (words/sentences + 100 ร complex words/words). "Complex words" = words with 3+ syllables. Target under 12 for most writing.
Practical Tips to Improve Readability
- Keep average sentence length under 20 words
- Prefer short words over long ones (use instead of utilise)
- Use active voice instead of passive
- Break up paragraphs โ aim for 3โ4 sentences max
- Use bullet points for lists instead of complex sentences
Analyse your writing readability with our Word Counter tool.